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Palettes

Pacific Blue

#3498DB

Pacific Blue, represented by the hex code #3498DB, is a vibrant and refreshing shade of blue that evokes the serene and expansive qualities of the ocean. This color is characterized by its medium to light blue tone, infused with a hint of green, which gives it a lively and invigorating appearance. It is reminiscent of clear tropical waters, making it both calming and energizing. In terms of common uses, Pacific Blue is frequently employed in design and branding to convey a sense of trust, reliability, and tranquility. It is a popular choice for technology companies, healthcare brands, and environmental organizations, as it suggests innovation, cleanliness, and a connection to nature. In interior design, Pacific Blue is often used to create a soothing atmosphere, making it ideal for bedrooms, bathrooms, and spaces intended for relaxation. Psychologically, Pacific Blue is associated with feelings of calmness, clarity, and focus. It can help reduce stress and anxiety, promoting a sense of peace and well-being. The color is also linked to creativity and open communication, making it a favorable choice for workspaces and creative environments. Culturally, blue holds significant meaning across various societies. In Western cultures, it is often associated with stability and trust, while in Eastern traditions, blue can symbolize immortality and spirituality. Pacific Blue, with its vibrant yet soothing qualities, embodies these cultural associations, making it a versatile and universally appealing color. Overall, Pacific Blue is a dynamic and versatile color that captures the essence of the ocean, offering both aesthetic appeal and psychological benefits. Its widespread use in various industries underscores its effectiveness in conveying a sense of calm, trust, and innovation.

Color Values
HEX
#3498DB
RGB
52, 152, 219
HSL
204°, 70%, 53%
CMYK
0, 0, 0, 0
Accessibility Information

Contrast Ratios

Against White:
3.15:1
Fail
Against Black:
6.66:1
AA

Recommended Text Color

Aa
Use black text
#000000
Usage & Guidance
  • • Works well as a background color with dark text
  • • Pairs beautifully with deeper, contrasting colors
  • • Perfect for subtle, sophisticated designs
Related Colors

Shades & Tints

Analogous Colors

Complementary Color

Palettes Using This Color