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Palettes

Hot Pink

#FF00AA

Hot Pink, represented by the hex code #FF00AA, is a vibrant and eye-catching color that sits between pink and magenta on the color spectrum. It is characterized by its intense brightness and high saturation, combining the warmth of red with the coolness of blue, resulting in a striking and energetic hue. In terms of appearance, Hot Pink is bold and vivid, often associated with a sense of playfulness and modernity. Its brightness makes it stand out, making it a popular choice for designs that aim to capture attention and convey a sense of fun and excitement. Common uses of Hot Pink include fashion, branding, and interior design. In fashion, it is often used to make bold statements, appearing in clothing, accessories, and cosmetics. Brands that wish to project a youthful, dynamic image may incorporate Hot Pink into their logos or marketing materials. In interior design, it can be used as an accent color to add a pop of vibrancy to a space, often in contemporary or eclectic settings. Psychologically, Hot Pink is associated with energy, confidence, and creativity. It can evoke feelings of excitement and enthusiasm, making it a popular choice for events and products aimed at younger audiences. However, its intensity can also be overwhelming if overused, so it is often balanced with more neutral tones. Culturally, Hot Pink has been embraced by various movements and communities. It is often linked to femininity and empowerment, challenging traditional gender norms. The color gained prominence in the 1980s and has since been associated with pop culture, fashion, and activism, symbolizing boldness and a break from convention. Overall, Hot Pink is a color that embodies vibrancy and individuality, making it a powerful tool for expression.

Color Values
HEX
#FF00AA
RGB
255, 0, 170
HSL
320°, 100%, 50%
CMYK
0, 0, 0, 0
Accessibility Information

Contrast Ratios

Against White:
3.60:1
Fail
Against Black:
5.83:1
AA

Recommended Text Color

Aa
Use black text
#000000
Usage & Guidance
  • • Works well as an accent color on light backgrounds
  • • Pairs beautifully with lighter, complementary tones
  • • Perfect for bold, attention-grabbing elements
Related Colors

Shades & Tints

Analogous Colors

Complementary Color

Palettes Using This Color