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Palettes

Bright Red

#bf6969

Bright Red, represented by the hex code #bf6969, is a vibrant and eye-catching shade that sits between the traditional red and a softer, more muted tone. This particular hue is characterized by its warm undertones and a slightly desaturated appearance, which gives it a more approachable and less aggressive feel compared to pure red. The color is reminiscent of ripe cherries or the blush of a sunset, offering a sense of warmth and vitality. In terms of common uses, Bright Red is often employed in design and fashion to create a statement. Its boldness makes it a popular choice for branding, especially for products that aim to convey energy, passion, or excitement. In interior design, it can be used as an accent color to invigorate a space, adding a touch of drama without overwhelming the senses. Psychologically, Bright Red is associated with strong emotions such as love, passion, and excitement. It can stimulate the senses and increase heart rates, making it an effective color for capturing attention and evoking a sense of urgency. However, its slightly muted tone compared to pure red can also provide a sense of comfort and warmth, making it versatile in its emotional impact. Culturally, red holds significant meaning across various societies. In many Eastern cultures, red symbolizes good fortune and joy, often used in celebrations and ceremonies. In Western contexts, it is frequently linked to love and romance, as seen in its association with Valentine's Day. Bright Red, with its balanced vibrancy, can embody these cultural significances while offering a modern twist that appeals to contemporary aesthetics.

Color Values
HEX
#bf6969
RGB
191, 105, 105
HSL
0°, 40%, 58%
CMYK
0, 0, 0, 0
Accessibility Information

Contrast Ratios

Against White:
3.86:1
Fail
Against Black:
5.44:1
AA

Recommended Text Color

Aa
Use black text
#000000
Usage & Guidance
  • • Works well as a background color with dark text
  • • Pairs beautifully with deeper, contrasting colors
  • • Perfect for subtle, sophisticated designs
Related Colors

Shades & Tints

Analogous Colors

Complementary Color